Senior UX Researcher
Research Strategy & AI-Enabled Insights · Global B2B/B2C Platforms
I turn ambiguous user problems into research that moves product decisions.
Collaboration is in my DNA — I bring stakeholders into the research process itself, not just the readout, to build buy-in early. I partner closely with Product, Data, UX Design, and Account/Solutions Management, turning research expertise into business impact and helping other teams mature their own research practice.
15+
Years across research, design & strategy
4.5+
Years driving research at Ocado Technology
8+
Global markets researched
6
Languages for global user context
Mixed-methods research at scale
With 4.5+ years at Ocado Technology and 15+ years across digital, design, and strategy, I specialize in mixed-methods research at scale — connecting what users need with what the business should build next.
Research Strategy
Defining the "why" and "how" of research programs — not just executing studies.
Mixed-Methods Depth
Generative and evaluative research, usability testing, depth interviews, surveys, diary studies, and contextual inquiry.
Stakeholder Influence
Translating complex findings into priorities that product, data, and engineering teams act on.
Research Operations
Building self-service frameworks and insight systems that scale research impact beyond the research team.
Case studies
Projects from my time leading research at Ocado Technology — spanning product strategy, research operations, and tactical usability testing.
Product Strategy · Conversion
First Time Shopper
Co-led mixed-methods research with Product and Data across 4 focus markets, identifying a double-digit conversion opportunity across Ocado's 8+ international markets.
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Product Strategy · 0-to-1
On-Demand
Led mixed-methods research from discovery through live-site validation to launch sub-60-minute grocery delivery on OSP — unlocking a £1.1bn incremental sales opportunity.
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B2B · Content & Monetization
Content Management & Strategy
Led three interlocking studies across 5 retail partners to uncover content editors' pain points in Contentful and shape OSP's content and retail media strategy roadmap.
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B2B · Retail Media & Monetization
Ads within Grid & Relevancy
Led strategic research with 7 retail partners across 6 markets, turning 12 insights into the next top 10 Monetization initiatives.
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Systems Thinking · Strategy
Ecosystem: Basket Building
Co-led a systems-thinking study of OSP's basket-building features across the UK and Spain — research that still anchors product and design strategy years later.
Read case study →Testimonials
Amalia is one of those rare researchers who can handle real complexity without ever making it feel chaotic — she leads large, multi-method projects end-to-end in a way that actually drives decisions, not just reports that sit in a folder somewhere.
She brings all stakeholders in from the very beginning — PMs, engineers, data, and design — creating collaborative spaces where decisions are truly built together. Her strategic mindset turns user problems into actionable insights.
A natural researcher — the soul of a deep investigator with the structure, discipline, and precision of a true professional. Her work played a huge role in helping Ocado build a strong, reliable, and mature research culture.
A brilliant analytical mind, amazing organizational skills, and a confidence that's contagious — even while managing her own senior-level workload, she consistently made time to help me sharpen my methodology and communication skills.
Let's talk about your research needs
Open to Senior, Lead, Principal, and Staff-level UX Research roles.
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