/* Amalia Speratti — UX Portfolio
   Palette sampled from CV: purple #7030A0, ink #1A1A1A, white, soft lavender tint */

:root{
  --purple: #7030A0;
  --purple-dark: #4E2073;
  --purple-soft: #F4EEFA;
  --ink: #17151A;
  --gray: #5F5B66;
  --gray-light: #8A8691;
  --bg: #FFFFFF;
  --border: #E8E1F0;
  --max: 1100px;
  --radius: 14px;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
.sr-only{position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0;}
body{
  margin:0;
  font-family:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{
  font-family:'Poppins','Inter',sans-serif;
  font-weight:700;
  line-height:1.2;
  margin:0 0 .5em;
  color:var(--ink);
}
p{margin:0 0 1em; color:var(--gray);}
a{color:var(--purple); text-decoration:none;}
a:hover{text-decoration:underline;}
img{max-width:100%; display:block;}
.wrap{max-width:var(--max); margin:0 auto; padding:0 32px;}
.purple{color:var(--purple);}

/* ---------- Nav ---------- */
header.site-nav{
  position:sticky; top:0; z-index:50;
  background:rgba(255,255,255,.9);
  backdrop-filter:blur(8px);
  border-bottom:1px solid var(--border);
}
.nav-inner{
  max-width:var(--max); margin:0 auto; padding:16px 32px;
  display:flex; align-items:center; justify-content:space-between;
}
.logo{
  display:flex; align-items:center; gap:10px;
  font-family:'Poppins',sans-serif; font-weight:700; font-size:16px; color:var(--ink);
}
.logo-mark{
  width:34px; height:34px; border-radius:9px;
  background:var(--purple); color:#fff;
  display:flex; align-items:center; justify-content:center;
  font-size:14px; font-weight:700;
}
nav.links{display:flex; align-items:center; gap:28px;}
nav.links a{
  color:var(--ink); font-weight:500; font-size:15px;
}
nav.links a.active{color:var(--purple);}
nav.links a:hover{text-decoration:none; color:var(--purple);}
.btn{
  display:inline-flex; align-items:center; gap:8px;
  padding:11px 22px; border-radius:100px;
  font-weight:600; font-size:14px;
  border:1.5px solid var(--purple);
  cursor:pointer;
}
.btn-primary{background:var(--purple); color:#fff;}
.btn-primary:hover{background:var(--purple-dark); text-decoration:none;}
.btn-ghost{background:transparent; color:var(--purple);}
.btn-ghost:hover{background:var(--purple-soft); text-decoration:none;}
.nav-cta{display:flex; gap:12px; align-items:center;}

/* ---------- Hero ---------- */
.hero{padding:88px 0 64px;}
.hero-grid{
  display:grid; grid-template-columns:1.3fr .7fr; gap:56px; align-items:center;
}
.eyebrow{
  display:inline-block; color:var(--purple); font-weight:600;
  font-size:14px; letter-spacing:.06em; text-transform:uppercase; margin-bottom:16px;
}
.hero h1{font-size:46px; margin-bottom:8px;}
.hero .role-line{font-size:20px; color:var(--gray); font-weight:500; margin-bottom:20px;}
.hero .tagline{font-size:19px; color:var(--ink); max-width:560px; margin-bottom:14px; font-weight:500;}
.hero .subtext{font-size:16px; max-width:560px;}
.hero-cta{display:flex; gap:14px; margin-top:28px; flex-wrap:wrap;}
.hero-photo{
  width:280px; height:280px; border-radius:50%;
  border:6px solid var(--purple); overflow:hidden;
  justify-self:end; background:var(--purple-soft);
}
.hero-photo img{width:100%; height:100%; object-fit:cover;}

/* ---------- Stats ---------- */
.stats{
  border-top:1px solid var(--border); border-bottom:1px solid var(--border);
  padding:40px 0;
}
.stats-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:24px; text-align:center;}
.stats-grid-3{grid-template-columns:repeat(3,1fr);}
.stat h3{font-size:32px; color:var(--purple); margin-bottom:4px;}
.stat p{font-size:14px; color:var(--gray); margin:0;}

/* ---------- Sections ---------- */
section{padding:72px 0;}
.section-head{max-width:680px; margin-bottom:40px;}
.section-head .eyebrow{margin-bottom:10px;}
.section-head h2{font-size:32px;}
.section-head p{font-size:17px;}

.pill-row{display:flex; flex-wrap:wrap; gap:10px; margin-top:20px;}
.pill{
  background:var(--purple-soft); color:var(--purple-dark);
  padding:8px 16px; border-radius:100px; font-size:13px; font-weight:600;
}

/* ---------- Work cards ---------- */
.work-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
.work-card{
  border:1px solid var(--border); border-radius:var(--radius);
  padding:28px; background:#fff; transition:.15s ease;
  display:flex; flex-direction:column; height:100%;
}
.work-card:hover{border-color:var(--purple); box-shadow:0 8px 24px rgba(112,48,160,.1); transform:translateY(-2px);}
.work-card .tag{font-size:12px; font-weight:700; color:var(--purple); text-transform:uppercase; letter-spacing:.05em; margin-bottom:12px;}
.work-card h3{font-size:20px; margin-bottom:10px;}
.work-card p{font-size:15px; flex-grow:1;}
.work-card .read-more{font-weight:600; font-size:14px; margin-top:12px;}

/* ---------- Bring / feature grid ---------- */
.feature-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:20px;}
.feature-grid-3{grid-template-columns:repeat(3,1fr);}
.feature{
  border:1px solid var(--border); border-radius:var(--radius); padding:24px;
  background:var(--purple-soft);
}
.feature h4{font-size:16px; margin-bottom:8px; color:var(--purple-dark);}
.feature p{font-size:14px; margin:0; color:var(--gray);}

/* ---------- Testimonials ---------- */
.testimonial-grid{display:grid; grid-template-columns:1fr 1fr; gap:24px;}
.testimonial-card{
  border:1px solid var(--border); border-radius:var(--radius); padding:28px;
  background:var(--purple-soft); display:flex; flex-direction:column;
}
.testimonial-quote{font-size:15px; font-style:italic; color:var(--ink); line-height:1.6; margin:0 0 18px;}
.testimonial-quote::before{content:"\201C";}
.testimonial-quote::after{content:"\201D";}
.testimonial-author{font-weight:600; color:var(--purple-dark); font-size:14.5px; margin:auto 0 2px;}
.testimonial-role{font-size:13px; color:var(--gray-light); margin:0;}
@media (max-width:860px){.testimonial-grid{grid-template-columns:1fr;}}

/* ---------- CTA band ---------- */
.cta-band{
  background:var(--ink); color:#fff; border-radius:20px;
  padding:56px 48px; text-align:center; margin:0 32px;
}
.cta-band h2{color:#fff; font-size:28px;}
.cta-band p{color:#d8d3de; max-width:520px; margin:0 auto 24px;}
.cta-band .btn-primary{background:var(--purple);}

/* ---------- Contact form ---------- */
.contact-form{max-width:560px; margin:32px auto 0;}
.form-group{margin-bottom:22px;}
.form-group label{display:block; font-weight:600; font-size:14px; color:var(--ink); margin-bottom:6px;}
.form-group input, .form-group textarea{
  width:100%; padding:12px 14px; border:1.5px solid var(--border); border-radius:10px;
  font-family:inherit; font-size:15px; color:var(--ink); background:#fff;
}
.form-group input:focus, .form-group textarea:focus{outline:none; border-color:var(--purple);}
.form-group textarea{resize:vertical; min-height:140px;}
.form-success{
  display:none; max-width:560px; margin:32px auto 0; text-align:center; padding:40px 24px;
  background:var(--purple-soft); border-radius:var(--radius); border:1px solid var(--border);
}
.form-success.active{display:block;}
.form-success h3{color:var(--purple-dark); margin-bottom:8px;}

/* ---------- Footer ---------- */
footer{padding:48px 0 32px; border-top:1px solid var(--border); margin-top:40px;}
.footer-inner{display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:16px;}
.footer-inner p{margin:0; font-size:14px;}
.footer-links{display:flex; gap:20px;}
.footer-links a{font-size:14px; color:var(--gray); font-weight:500;}
.footer-links a:hover{color:var(--purple);}

/* ---------- About page ---------- */
.about-hero{display:grid; grid-template-columns:.65fr 1fr; gap:56px; align-items:start; padding-top:56px;}
.about-photo{width:100%; border-radius:var(--radius); border:1px solid var(--border); overflow:hidden; background:var(--purple-soft);}
.about-photo img{width:100%; display:block;}
.bio p{font-size:16.5px; color:var(--ink);}
.bio p strong{color:var(--purple-dark);}

.timeline{border-left:2px solid var(--border); padding-left:28px; margin-left:6px;}
.timeline-item{position:relative; padding-bottom:36px;}
.timeline-item:last-child{padding-bottom:0;}
.timeline-item::before{
  content:''; position:absolute; left:-33px; top:4px;
  width:12px; height:12px; border-radius:50%; background:var(--purple); border:3px solid var(--purple-soft);
}
.timeline-item .when{font-size:13px; color:var(--purple); font-weight:700; text-transform:uppercase; letter-spacing:.04em; margin-bottom:4px;}
.timeline-item h4{font-size:18px; margin-bottom:2px;}
.timeline-item .place{font-size:14px; color:var(--gray-light); margin-bottom:10px;}
.timeline-item ul{margin:0; padding-left:18px; color:var(--gray); font-size:14.5px;}
.timeline-item li{margin-bottom:6px;}

.skills-cols{display:grid; grid-template-columns:repeat(3,1fr); gap:28px;}
.skills-col h4{font-size:15px; color:var(--purple-dark); margin-bottom:14px;}

.two-col{display:grid; grid-template-columns:1fr 1fr; gap:40px;}

.placeholder-note{
  border:1.5px dashed var(--purple); background:var(--purple-soft);
  border-radius:10px; padding:14px 18px; font-size:13.5px; color:var(--purple-dark); margin-top:16px;
}

/* ---------- Rich case narrative (used for deep-dive case studies) ---------- */
.case-narrative{margin-top:8px;}
.case-narrative > p.lead{font-size:17px; color:var(--ink); max-width:760px; margin-bottom:8px; font-weight:500;}
.case-step{margin:40px 0 0; padding-top:32px; border-top:1px solid var(--border);}
.case-step h3{display:flex; align-items:center; font-size:21px; margin-bottom:14px;}
.case-step .stat h3{display:block; text-align:center; margin-bottom:4px;}
.case-step-num{display:inline-flex; align-items:center; justify-content:center; width:28px; height:28px; min-width:28px; border-radius:50%; background:var(--purple); color:#fff; font-size:13px; font-weight:700; margin-right:12px;}
.case-step p{font-size:15.5px; max-width:760px;}
.case-step ul{margin:12px 0; padding-left:20px; color:var(--gray); font-size:15px; max-width:760px;}
.case-step li{margin-bottom:8px;}
figure.case-fig{margin:24px 0;}
figure.case-fig-float{float:right; width:300px; margin:4px 0 20px 28px;}
@media (max-width:760px){figure.case-fig-float{float:none; width:100%; margin:24px 0;}}
figure.case-fig img{width:100%; border-radius:10px; border:1px solid var(--border); display:block;}
figure.case-fig figcaption{font-size:13px; color:var(--gray-light); margin-top:8px; font-style:italic; max-width:760px;}
img.zoomable{cursor:zoom-in;}

/* ---------- Lightbox ---------- */
.lightbox-overlay{
  display:none; position:fixed; inset:0; background:rgba(15,10,20,0.9);
  z-index:1000; align-items:center; justify-content:center; padding:48px; cursor:zoom-out;
}
.lightbox-overlay.active{display:flex;}
.lightbox-overlay img{max-width:90vw; max-height:88vh; border-radius:8px; box-shadow:0 20px 60px rgba(0,0,0,0.5);}
.lightbox-close{
  position:absolute; top:20px; right:28px; width:40px; height:40px; border-radius:50%;
  background:rgba(255,255,255,0.12); color:#fff; border:none; font-size:24px; line-height:1;
  cursor:pointer; display:flex; align-items:center; justify-content:center;
}
.lightbox-close:hover{background:rgba(255,255,255,0.22);}
.lightbox-hint{position:absolute; bottom:24px; left:50%; transform:translateX(-50%); color:rgba(255,255,255,0.6); font-size:13px;}
.case-fig-row{display:grid; grid-template-columns:1fr 1fr; gap:20px;}
.subtitle-label{font-size:13px; font-weight:700; color:var(--purple); text-transform:uppercase; letter-spacing:.04em; margin:24px 0 8px;}
.subtitle-label:first-child{margin-top:0;}
.impact-list{list-style:none; padding:0; margin:16px 0 0; max-width:520px;}
.impact-list li{padding:10px 14px; background:var(--purple-soft); border-radius:8px; margin-bottom:8px; font-weight:600; color:var(--purple-dark); font-size:14.5px;}
.impact-list-2col{display:grid; grid-template-columns:1fr 1fr; gap:14px; max-width:none;}
.impact-list-2col li{margin-bottom:0; display:flex; align-items:center;}
@media (max-width:700px){.impact-list-2col{grid-template-columns:1fr;}}

/* Recommendations grid: 4 cards top row, 3 centered below */
.recommend-grid{margin-top:20px;}
.recommend-row{display:grid; grid-template-columns:repeat(4,1fr); gap:16px; margin-bottom:16px;}
.recommend-row-3{grid-template-columns:repeat(3,1fr); max-width:76%; margin:0 auto;}
.recommend-card{background:var(--purple-soft); border-radius:var(--radius); padding:22px 16px; text-align:center;}
.recommend-card .emoji{font-size:30px; line-height:1; display:block; margin-bottom:12px;}
.recommend-card p{margin:0; font-weight:600; color:var(--purple-dark); font-size:13.5px; line-height:1.5; max-width:none;}
@media (max-width:760px){.recommend-row, .recommend-row-3{grid-template-columns:1fr 1fr; max-width:none;}}
@media (max-width:480px){.recommend-row, .recommend-row-3{grid-template-columns:1fr;}}

p.quote{font-size:13.5px; font-style:italic; color:var(--purple-dark); background:var(--purple-soft); padding:14px 16px; border-radius:8px; margin:10px 0;}
p.highlight-bar{font-size:17px; color:var(--gray); background:var(--purple-soft); padding:18px 22px; border-radius:8px; margin:16px 0; max-width:none;}

/* Retail media maturity chart (acronym boxes, no partner logos) */
.maturity-chart{border:1px solid var(--border); border-radius:var(--radius); padding:28px 24px 22px; margin:20px 0; background:#fff; max-width:760px;}
.maturity-row{display:flex; gap:12px; flex-wrap:wrap; margin-bottom:14px;}
.maturity-row-split{justify-content:space-between; align-items:center; margin-bottom:22px;}
.maturity-box{background:var(--purple-dark); color:#fff; font-weight:700; font-size:13px; letter-spacing:.03em; border-radius:9px; padding:13px 16px; text-align:center;}
.maturity-star{color:#D9B8F5; font-weight:700; font-size:16px; margin-left:1px; vertical-align:super;}
.maturity-spectrum{display:flex; align-items:center; gap:14px;}
.maturity-spectrum span{font-size:11.5px; font-weight:700; color:var(--purple-dark); text-transform:uppercase; letter-spacing:.05em; white-space:nowrap;}
.maturity-bar{flex:1; height:6px; border-radius:4px; background:linear-gradient(90deg, var(--purple-soft), var(--purple));}
.maturity-note{font-size:12.5px; color:var(--gray-light); font-style:italic; margin:16px 0 0; max-width:none;}
@media (max-width:600px){.maturity-row-split{flex-direction:column; align-items:flex-start; gap:12px;}}

/* Narrow text column paired with a larger image (e.g. Discovery missions diagram) */
.case-split{display:grid; grid-template-columns:1fr 2fr; gap:32px; align-items:start; margin:20px 0;}
.case-split p{margin:0;}
.case-split .case-fig{margin:0;}
.case-split-3{grid-template-columns:1fr 1fr 1fr;}

/* MVP validation layout: text + quotes on top row (cols 1-2), objectives spanning below, tall image on the right */
.case-split-mvp{grid-template-columns:1fr 1fr 1fr; grid-template-rows:auto auto;}
.case-split-mvp .mvp-text{grid-column:1; grid-row:1;}
.case-split-mvp .mvp-quotes{grid-column:2; grid-row:1; display:flex; flex-direction:column; gap:20px;}
.case-split-mvp .mvp-objectives{grid-column:1 / 3; grid-row:2;}
.case-split-mvp .mvp-image{grid-column:3; grid-row:1 / 3; margin:0;}
@media (max-width:860px){
  .case-split-mvp .mvp-text, .case-split-mvp .mvp-quotes, .case-split-mvp .mvp-objectives, .case-split-mvp .mvp-image{
    grid-column:1; grid-row:auto;
  }
}
.case-split-2-1{grid-template-columns:2fr 1fr;}
.case-split .subtitle-label{margin:24px 0 8px;}

/* Cross-market comparison cards (e.g. UK vs KSA) */
.compare-grid{display:grid; grid-template-columns:1fr 1fr; gap:20px; margin:20px 0;}
.compare-card{border:1px solid var(--border); border-radius:var(--radius); padding:20px; background:#fff;}
.compare-card h4{font-size:15.5px; margin-bottom:12px;}
.compare-card ul{margin:0; padding-left:18px; font-size:14px; color:var(--gray);}
.compare-card li{margin-bottom:10px; line-height:1.5;}
.compare-card li strong{color:var(--ink);}

@media (max-width: 860px){
  .case-fig-row{grid-template-columns:1fr;}
  .case-split{grid-template-columns:1fr;}
  .compare-grid{grid-template-columns:1fr;}
  .hero-grid, .about-hero{grid-template-columns:1fr;}
  .hero-photo{justify-self:start; width:180px; height:180px;}
  .stats-grid{grid-template-columns:repeat(2,1fr);}
  .work-grid{grid-template-columns:1fr;}
  .feature-grid{grid-template-columns:1fr;}
  .skills-cols{grid-template-columns:1fr;}
  .two-col{grid-template-columns:1fr;}
  nav.links{display:none;}
  .hero h1{font-size:34px;}
}